Campaign Approach:
Building your home is an experience of a lifetime but it often becomes unforgettable for all the wrong reasons. The haunting hassles are inevitable, but only if you don’t resolve to build it with JSW One Homes.

After a successful campaign the brand also entrusted us with their New Year campaign. Being that time of the year when season greetings take over every spot, we created a clutter-breaking, unforgettable campaign. The digital ad showcased the various hassles of building a home while it maintained a humorous tone. Conceptualised and produced in-house, the campaign #HassleFreeHomes and all the communication created under it extended beyond media. To strengthen and improve digital reach, a series of strategic social media assets were also planned and created by Irani Movietone.