Campaign Approach:
It’s tough to replicate the taste of a mother’s home-cooked meal, but one ingredient can take you closer. PMark Mustard Oil is an ingredient passed on for generations as a constant in recipes, making it a Maa Ka Secret in every recipe.
Execution:
For the follow-up series we took our “The Mustard Oil Specialist” campaign to the next level with a set of narrative-based TV commercials that were focused on the master specialist, Mothers. An emotional yet powerful storyline that was developed and produced in-house, proved to be an effective communication for the brand.