Campaign Approach:
PMark Mustard Oil is a brand that has been here for ages with a pure focus on one ingredient. It has always resonated with mustard oil across the country. Such a brand can be nothing short of being the Specialist.
Execution:
Being a popular brand among the masses, it was inevitable to take a leadership stance. To do that, we designed this campaign to break the clutter of serious communication in the edible oil space. With Mr. Boman Irani as the ambassador we crafted and created a series of TV commercials and relevant offline collateral under the campaign “The Mustard Oil Specialist” in sync with the brand tagline Barson Se Sarson.